Jack
Smillie.
I build digital operations that grow audiences and drive results on a national scale.
Eight years ago I left London to live and work across the North. I co-founded and scaled the UK’s biggest weekly student event across seven cities. Pioneering new digital strategies drove hundreds of millions of organic views and millions of ticket sales, while consistently topping national event rankings.
More recently I founded Actually England, a political content platform that reached over 23,000 followers and 15 million views in its first month through organic growth. My work has been featured by GB News, the Daily Mail, The Times, and Sky News.
Connect with me
Digital Leadership
I’ve spent the last eight years leading digital strategy at scale: from growing national brands to building a political content platform from scratch. I pioneered digital and social marketing strategies that were subsequently adopted by wider industry.
Most of my experience has been spent working at pace in high-pressure start-up environments, innovating new digital strategies and focusing on content that actually connects with people.
Journalism & Content
I go to places most people in politics don't, and I create content based upon what people actually think.
Having lived and worked across London, Newcastle, Liverpool and other northern cities, I’ve spent a lot of time speaking with people outside of Westminster. I've developed a clear sense of the issues that matter to people beyond the political bubble. This experience shapes my digital approach.
Through Actually England I produce on-the-ground content focused on real voices and real concerns.
Social Media & Consultancy
Most recently I was Director at Loosedays, where I scaled Tropiloco into a nationally recognised brand through digital marketing and content strategy. I grew our brands to be social media's most dominant, whilst topping national event rankings on all key dates.
I founded EuroClub, Eurovision's official week of afterparties that has gone on to sell out across Liverpool, Mälmo, Basel, and Vienna.
I work with businesses that want proper digital growth. Whether it's building a marketing strategy, creating content, or taking full ownership of your digital presence, I can help.
Get in touch
For any enquiries:
Email me